Client: Better Place
Brand Strategy
Consulted and partnered with in-house creative and marketing teams to develop impactful brand campaigns.
Content Marketing
Researched and developed new memorial-related articles to drive organic search and yield over 1000 new prospective customers per month.
Customer Stories
Crafted compelling customer testimonials to demonstrate the positive emotional impact of memorial tree versus traditional tombstones.
Emails and SMS campaigns
Strategized and developed a fresh welcome series, promotional campaigns and more.
Social Media
Developed monthly social content.
Brochures
Created collateral highlighting the benefits of memorial trees.